A specialist advisory and investment firm.

We deliver bespoke solutions to investors and market participants across the Middle East and Africa. Our core competencies are in helping companies optimise efficiency and bringing investment flows between the Middle East, Asia, Europe and Africa.

Advisory Services

With our teams’ extensive technical and industry background, we possess the capability to provide honest, pertinent, and practical strategic, financial, and commercial advice rooted in sound business judgment. Our deep expertise enables us to offer valuable insights that can help guide your decisions and optimize your outcomes.

Our Service Lines include:

Family Advisory

Family Businesses are amongst the best performing companies in emerging markets and are a major contributor to socio economic growth in many countries. The key characteristics of family business enable them to, in general, grow carefully and profitably whilst being resilient to adverse conditions.

Despite their inherent strengths and economic significance, family-owned companies face unique challenges which can contribute to general disagreements and conflict, destroying value that has been built over generations. Some of the key challenges family firms face include decision making for major investments, appropriation between family members across generations and within the same age group, discord among family members, transition between generations, succession and leadership planning.

Just as conflicts can destroy value, a well-managed system which defines the equilibrium between family and business, removes the need for conflict or creates a mechanism in which such conflicts are resolved, will ensure the success and longevity of family businesses across generations. This is the art of family business management.

We understand family business dynamics and the need to have a common philosophy towards ownership and the management of businesses. We work closely with the family members to understand their key drivers in order help formulate a positive and conducive environment which will foster continuous success. From setting the governance framework and strategy development to implementation, we work with families throughout the process.

Corporate Advisory

The complexity of the market environment present significant opportunities and challenges to businesses and their leaders. Navigating through this ever changing environment can often require a fresh perspective which may not always exist within the existing corporate structure.

Our approach is to work closely with business leaders and Boards as their partner in providing honest and incisive advice which has enabled us to become the advisor of choice for leading institutions who take business seriously. Some of the services that we provide include:

• Strategic planning
• Business valuation
• Feasibility studies
• Financial Restructuring
• Succession Planning
• Dispute Resolution

Capital and Deal Advisory

We aspire to be the leading and trusted advisor to corporates and families who have an active interest in the traditional trade and investment routes between Europe, Asia, Middle East and Africa. Our Capital and Deal Advisory experts who have extensive transaction experience across various geographies, are driven to ensure that we provide practical, best-in-class advice combined with excellence in our execution capability to clients that include entrepreneurs, private and listed corporates, families, private equity and sovereign investors.

We work alongside shareholders and senior management to help prepare them and their organisations on their strategic and transactional journey. From thinking about how to maximise shareholder value and understanding deal risks to preparing for an exit and managing a transaction with minimal disruption to business operations, our professional and seasoned approach is driven to ensure that the organizational objectives are met. Our Capital and Deal Advisory team are able to advise on:

• Sell side Advisory
• Buy side Advisory
• Due diligence
• Private placements
• Cross border offering
• Debt advisory
• Arranging finance

Tax & Assurance

In an increasingly complex environment, navigating the financial landscape requires a comprehensive understanding of tax structuring and accounting principles. Our experienced teams specialise in providing bespoke guidance tailored to specific needs. With the advantage of multi-country operations, our company is uniquely positioned to offer invaluable insights and support.

Effective financial management relies on the crucial components of tax structuring and accounting. Tax structuring entails strategically arranging business operations and transactions to maximize tax advantages while ensuring adherence to applicable laws and regulations. This practice necessitates a profound comprehension of local tax frameworks, international tax treaties, and evolving tax practices.

Accounting standards are progressively intricate and demand a comprehensive understanding of the principles and their relevance to an organization’s operations. We collaborate closely with our clients to ensure that their financial reporting and compliance with accounting standards accurately reflect their financial health and position. By providing guidance and support, we assist in optimizing financial transparency and maintaining compliance with regulatory requirements.

Principal Investments

Tradeways has a principal investment business that is focused on achieving superior returns from investments and markets that we understand well. We do not raise and employ a “blind pool” of capital but instead use our own financial and/or intellectual capital that we invest with like-minded entrepreneurs and investors on a deal by deal basis. We seek not only to combine our financial acumen and deep understanding of business but look to ensure that our investments benefit from expert operational guidance.

Our independence, flexibility of approach and ability to analyse, enables us to consider a wide range of investment opportunities including greenfield, brown field, growth capital and buy outs. We are believe that in fast growing economies in Sub Saharan Africa and the Middle East, an investor needs and should be open to consider a wide range of opportunities.

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