Advisory Services

Our team's rich technical and industry experience allows us to deliver honest, relevant, and practical strategic, financial, and commercial advice, based on sound commercial judgement.

Our Service lines includes:

Family Advisory

Family Businesses are amongst the best performing companies in emerging markets, and are a major contributor to socio-economic growth in several countries. The key characteristics of family businesses enable them to, in general, grow carefully and profitably, whilst being resilient to adverse conditions.

Despite their inherent strengths and economic significance, family-owned companies face unique challenges that can lead to general disagreements and conflict, consequently destroying value that has been built over generations. Some of the main challenges family firms face include: decision making for major investments, appropriation between family members across generations and within the same age group, discord among family members, transition between generations, and succession and leadership planning.

While conflicts can destroy value, on the other hand, a well-managed system that defines the equilibrium between family and business removes the need for conflict, or creates a mechanism in which such conflicts are resolved. Such a system ensures the success and longevity of family businesses across generations. This is the art of family business management.

At Tradeways, we understand the dynamics of family business, and the need to have a common philosophy towards ownership and management of the business. We work closely with the family members to understand their key drivers, in order to help create a positive and conducive environment that will foster continuous success. From setting the governance framework and strategy development, to implementation, we work with families throughout the process.

Corporate Advisory

The complexity of the market environment presents significant opportunities and challenges to businesses and their leaders. Navigating through this ever-changing environment can often require a fresh perspective, which may not always be available within the existing corporate structure.

Our approach is to work closely with business leaders and boards as their partner, by providing honest and incisive advice. This has enabled us to become the advisor of choice to leading institutions who take business seriously. The services that we provide include:

  • Strategic Planning
  • Business Valuation
  • Feasibility Studies
  • Financial Restructuring
  • Succession Planning
  • Dispute Resolution

Capital and Deal Advisory

We aspire to be the leading and trusted advisor to corporates and families who have an active interest in the traditional trade and investment routes between Europe, Asia, Middle East, and Africa. Our Capital and Deal Advisory experts having extensive transaction experience across various geographies ensure that our clients, who include entrepreneurs, private and listed corporates, families, and private equity and sovereign investors are provided with practical, best-in-class advice along with excellent execution.

We work alongside shareholders and senior management to help prepare them and their organizations for their strategic and transactional journey. From thinking about how to maximize shareholder value and understanding deal risks, to preparing for an exit and managing a transaction with minimal disruption to business operations, our professional and seasoned approach ensures that the organizational objectives are met. Our Capital and Deal Advisory team are able to advise on:

  • Sell side Advisory
  • Buy side Advisory
  • Due Diligence
  • Private Placements
  • Cross border Offering
  • Debt Advisory
  • Arranging Finance

Principal Investments

Tradeways has a principal investment business that is focused on achieving superior returns from investments and markets that we understand well. We do not raise and employ a "blind pool" of capital; instead we invest our own financial and/or intellectual capital in collaboration with like-minded entrepreneurs and investors, on a deal by deal basis. We seek not only to combine our financial acumen and deep understanding of business, but, also work towards ensuring that our investments benefit from expert operational guidance.

Our independence, flexible approach, and ability to analyze, enables us to consider a wide range of investment opportunities; including greenfield, brown field, growth capital, and buy-outs. We believe that in fast growing economies in Sub Saharan Africa and the Middle East, an investor needs a wide range of opportunities, and should be open to them.

Portfolio of Companies

Modcom Building Systems

Modcom Building Systems based in Dubai, provides specialised products and services in Cold formed Steel building systems across the Middle East and Africa. They provide innovative solutions for fast-track, secure, green, and sustainable building construction; using state of the art technology, fully compliant with BS and ASCE standards, to deliver quality solutions to clients.


Intervine Fire Protect LLC supplies the architectural and commercial building industry with innovative solutions for specialized glazing needs. Intervine is the recognized leader in the fire-rated glass and framing field. They work closely with design professionals and manufacturers to identify glass and framing solutions that meet the wide-ranging requirements of today's commercial and residentialbuildings.

Twickenham Studios

Twickenham Studios which is one of the oldest film studios in London, holds the unique position of being the only studio in London that caters for the needs of both production and post. They offer bespoke services to all media, including film and television.